1. Organization is Key
Structured websites with segmented product pages is going to be a key differentiator for eCommerce websites in 2017. No one is looking to spend extra time perusing through pages that may or may not contain what he or she is specifically looking for. Poor navigation results = plummeting checkouts. Make sure customers can easily navigate your site with as little friction as possible. Be sure to keep persistent navigation menus, allowing potential customers to flip to another product page in one click. This will ensure a seamless navigation experiences and give your customer a hassle free shopping experience.
2. Omnipresent Shopping Cart
Maintain an “Add to Cart” button at all times. Make it pronounced but not obnoxious. You need to keep the purchase process as smooth as possible as to not time-tax potential customers and ultimately lose them at an abandoned cart. Include long-term cookies allowing customers to return to their shopping on your site at their leisure. 24% of online shoppers will return to their cart in the future to make the final purchase.
3. Live Chat Matters
Everyone prefers speaking to a person vs. a robot. 44% of consumers say that having a live person answer their questions while in the middle on an online purchase is one of the most important features a website can offer. Connect with your fans on a personal level and provide human-to-human interactions that build brand appreciation and get you that sale.
4. Sharing is Caring
eCommerce websites need to be leveraging the socialsphere. Product sharing options should be available to customers at every step of the buyers journey. If they are purchasing a product, it is likely they want to share it with their online communities. Hello free advertising.
5. What's Your Number?
What’s your number? A real number someone can call is a good way to establish credibility with a first time visitor to your eCommerce site. If you aren’t operating out of your basement we also recommend you add in a physical location. These two pieces of information will put suspicious minds at ease and customers will feel more comfortable giving you their credit card information.