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Dee Rossi, A Woman of Influence

The Business Ledger's Influential Women in Business Awards are given to businesswomen who share a commitment to professional excellence and their communities. This year, eighteen women were recognized during the 19th Annual Influential Women in Business Awards, hosted by the Daily Herald Business Ledger in partnership with the National Association of Women Business Owners. Among the distinguished guests, Dee Rossi, VP of Client Engagement at CTL Global was honored for her achievements as a successful entrepreneur, businesswoman, and community advocate.


"There are lots of different ways you can have influence," Management Association President & CEO Mary Fayoumi says. "And a lot of times, your personal style and your experiences, or the people that you have been mentored by, influence how you influence others."

Dee’s days as woman of influence began in 1999 when she co-founded PromoWorks, a marketing services organization supporting national brands in experiential marketing and direct-to-consumer engagements. Building PromoWorks from the ground up, Dee played a primary role in strategically developing the organization to be a multimillion-dollar enterprise.

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However, Dee’s professional success is not the full story. Aside from Dee’s leadership in the boardroom, her passion for philanthropy and community building have been second to none. “I learned from a young age that you share what you have, whether it be a box of clothes for Goodwill or a bag of groceries for the food pantry” Dee says. From Make-A-Wish, the Boys and Girls Club, United Way, and the Susan G. Komen Foundation, Dee has always sought to give back and make a difference wherever she goes.

Dee was in good company at this year’s Influential Women in Business Awards. Among the guests, honorees included Linda Albert, Founder and President of Cultivate Excellence, Amy Hughes, Managing Director of Bank of America, and Suzy Kogen, President of KZF Development.

“At a young age, I learned the value of hard work, something I struggle to teach my own kids.  As a mom you want the best for your children, as a boss you want your employees to grow and feel a sense of accomplishment.” Dee says, reflecting on her own journey as an influencer.

Dee Rossi joined CTL Global in 2015, and since then has wasted no time in making her mark.  “[Dee] recognizes the strengths of other individuals and has a knack for developing other women into dynamic team-leaders.” Says Sharon Dalenberg, CEO & Founder of CTL Global. “She is always giving other women the encouragement, support and guidance they need to excel.”

As a woman-owned business and a certified WBE, CTL Global is a strong believer that women can do anything they put their mind to. CTL is honored to have Dee on the executive team, and celebrates her achievement as an advocate, leader, mother, friend, and woman of Influence.

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