Global ecommerce continues to grow at a rapid pace, with retail internet sales expected to reach $4.5 trillion by 2021. You can tap into the online consumer audience and stay ahead of your competition by constantly being in the know about new trends. Following are the top ecommerce trends that are going to take over the market in 2019.
Faster Shipping Speeds
The modern consumer expects fast results. Delayed gratification and three-week shipping times just won't do it anymore. Ever since Amazon introduced Amazon Prime and its free two-day shipping feature (as well as its one-day shipping and AmazonFresh shipping options), consumers have come to expect quick shipping times from businesses. Even Walmart has been struggling to keep up by introducing free two-day shipping on select items.
A study showed that a whopping 80 percent of consumers want retailers to offer a same-day shipping option, but only slightly more than half actually offer it. If you want to increase customer satisfaction, you need to implement quick shipping times at low prices, which is why choosing your fulfillment provider carefully is crucial.
Increased Importance of Online Reviews
As more and more people get comfortable using the internet on a daily basis, more and more weight is given to online reviews and recommendations. Here are some interesting, and perhaps shocking, statistics about online reviews:
- 88 percent of consumers say that they trust online reviews as much as a personal recommendation
- 40 percent of consumers will form an opinion about you after reading just one to three reviews
- 72 percent of consumers will only take action after reading a positive review
- Four negative articles about your business on Google can cause you to lose 70 percent of your customers
It's extremely important to encourage your loyal customers to leave positive reviews while having a strategy to respond appropriately to negative reviews. Every business will face negative reviews once in a while, though having a good fulfillment provider will help reduce them by making sure that your products are top quality and get shipped on time.
Once again, Amazon is driving a trend in ecommerce. Amazon Echo and other smart home systems, such as Google Home, allow users to order products using voice commands. In general, voice commands and voice searches are becoming increasingly popular, as 55 percent of teens and 40 percent of adults are using voice searches on Google. Businesses can benefit by implementing a voice search option on their site.
Ecommerce Localization Targeting
There are a number of ways localization can be achieved in ecommerce. Some things you can localize based on country include:
- Country domain
- Product recommendations
- Blog content
- Promotions on local holidays
If you have different fulfillment centers around the world, that is a plus.
Augmented reality is another top trend in ecommerce. It can be used to allow consumers to "try out" a product and visualize what it would be like to use it before purchasing it. For example, Sephora Virtual Artist lets you play around with clothes and makeup before buying them, and Ikea lets you visualize how a piece of furniture would look in your home.
Social proof is a great tool that can be used to increase conversions and sales. Ebay is a great example of how to use social proof, as they detail how many people are watching an item, how many units of the item were sold, the positive feedback rate for the seller, the number of reviews, and so on. Here are some other great examples of social proof in ecommerce.
As mentioned, having a great fulfillment provider will put you on top and ahead of your competition. Contact us today for more information.